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5 tips that clients should consider when developing an app 2022 image

Are you toying with the idea of ​​starting an app project or are you already at the beginning? Then you should read the points below and see if you have included them in your considerations.

1)     The focus is on the user while creating the Mobile App Development Service application

…and with several million apps available, this is absolutely necessary. Because your app can only stand out from the crowd with a good idea, a great benefit, and the corresponding unique selling point. In addition, users now set the bar for design and usability very high. This shows that these two aspects must not be neglected under any circumstances.

There is no way around developing simple, self-explanatory, and intuitive apps. In some cases, developing multiple focused apps is advisable instead of one big feature monster (Read more about this in our article “App Unbundling – The Path to Lean, Focused Apps”).

One should also not forget the growing user group of older people and people with disabilities, for whom smartphones and tablets represent easy access to information technology. Since these target groups have special requirements for the systems used, font enlargement, contrast adjustments or access using a screen reader should be made possible.

2)     Not everything is allowed

Apps are distributed via the app stores managed by the providers of the operating systems. These stores set a long list of rules that we have to follow when developing the app. Otherwise, we run the risk of having our app removed from the store again. There are guidelines for what content may be transported via the app, how payments must/may be processed, up to increased requirements if apps are to be marked as “suitable for children”, etc.

It is therefore strongly recommended to take a look at the guidelines after creating the basic idea and in any case before developing the app:

  • App Store (Apple): (in English)
  • Play Store (Google):
  • Windows Store (Microsoft):

3)     Multiple Platforms = More Effort

Several platforms mean more effort sounds absolutely logical at first since with native development the application has to be developed individually for each platform (operating systems iOS, Android, Windows Phone…). Hybrid development could help here. Unfortunately, this calculation does not always add up.

For a better understanding, let’s look at the individual phases of a project:


The basic idea of ​​our app is independent of platform and technology, but should not completely ignore the possibilities and limitations of these


When designing the app, we have to take care of workflows, user interactions, and the structure of the app. Here it is important to orient oneself to the paradigms and possibilities of the individual platforms. In this respect, it may be necessary to make separate adjustments and extensions to the basic concept for each individual platform.


The basics of the design are identical across platforms, but different designs have to be created for the different user interfaces of the individual platforms and the associated peculiarities or different UI elements.


If the app is developed natively, the full effort per platform must be taken into account. With hybrid approaches, the effort only has to be calculated once, but there are still optimizations and special adjustments per platform. (Also see: Web Apps vs. Native Apps )


When testing, we always have to calculate the full effort per platform – regardless of which technology was used to develop it. Because on each platform, the app has to be tested with multiple devices and display resolutions. (See also: Effort when testing apps )


All operating systems are constantly being further developed. If a new version with several changes is published, the app must at least be tested on it and possibly also adjusted. The structure of the App Store entries and the store guidelines can also change. Irrespective of the implementation technology selected, there are always expenses per platform.

4)     Choosing the right technology

If possible, the decision on the technology should always be made at the end of the conception phase, since a sensible choice depends heavily on the planned functions and the framework conditions of the project. Every technological decision should be assessed in terms of initial effort, future support, and above all, future security.

As soon as the storage of user data, the connection of external data sources or complex data processing is involved, the app will require the support of a server component. The aim should then be to move the business logic of the app to the backend. The app can be created and maintained centrally and does not have to be implemented individually for each platform. This not only saves effort but above all avoids unintentional differences between the individual platforms and thus minimizes the potential for errors.

5)     External Mobile App Development Service can cost money

Many services that are already common today – map services, routing, analytics, etc. – are available in their basic versions free of charge. However, free does not always mean free, because many of these services are often only free up to a defined limit of users, inquiries, actions, etc. From then on, license costs may apply.

The developer usually has to take care of acquiring the appropriate licenses himself. Therefore, when using external services, a usage forecast should always be drawn up, which is included in the selection of the required services as a criterion for costs that will be incurred immediately or later.